Marketing research and opinion polls
Support and consultancy for informed corporate decision-making
Strategic Marketing Planning: Marketing Goal Setting, Positioning and
Advertising Campaign development, Marketing Budget Planning, Sales Forecasting plan etc.

RESEARCH METHODS
Face to face interviews
Telephone interviews
Observation studies
Group discussions
Extended creativity groups/FOCUS GROUPS
Intellectual Software Program Vortex 6.0
-Market assessment for various goods and services;
-Competition evaluation in different market sectors;
-Analysis of consumer preferences and consumer group purchase behavior for
various types of goods and services;
-Analysis of social issues and political preferences;
-Market pricing analysis;
-Corporate image studies;
-Private investment behavior and purchase motivation studies;
-Market and business forecasting;
-Advertising efficiency appraisal;
-Test advertising (done with expert interviews, focus-group discussions
etc)
-Advertising analysis by customer business category;
-Analysis of advertising impact on various consumer groups; targeted
audience definition;
-Assessment of public sentiments about published information;