" Signs and symbols operate the world ". But someone has created them? Therefore it is necessary to specify: the person creating signs and symbols … " * the Role of signs operates the world, symbols and images in human life and a society is huge, the degree of value every year increases, since the most ancient times. They are actual and in management.
Sooner or later the head of any organization collides with questions of self-identification and positioning of the organization, the enterprise, firm (further - the companies) in the market, promotions of the goods and services which makes and the company renders. Then signs, symbols, images to the aid come. Badges - though also small, but rather significant form of art actively responding the most various changes in a public life. These are original pages of the annals of history …